Corey Howell

About

Prototyping a Digital Blood Supply Ecosystem

UI/UX Design and Researcher, Project Manager
human2human is an AI-equipped haemovigilance application focusing on the blood supply/demand gap in the United States. Semifinalist in the 2023 New Venture Competition at the George Washington University.

WHAT In the US, blood goes bad before it gets used. Human2Human began as a speculative futures project in which blood is too expensive, and an “underground” blood bank network would rise to counter price-prohibitive blood products. User and in-field research discovered that the United States has no central blood network and instead relies on a network of private organizations to meet logistics demands. 



HOW
Following an initial brainstorming session, we set out to validate our ideas. Luckily, the Red Cross was close to George Washington University. We also had contacts in blood donation centers, so we got an idea of the information architecture from a clinic perspective.



 Ideating Features

SOLUTION
We developed a minimum viable product ahead of the 2023 New Venture Competition for startups at the George Washington University. The final product, regarding digital healthcare, was designed within a framework of data privacy and access for everyday people. 

One of the biggest challenges here was designing with the numerous constraints encountered when using users’ medical data.
 

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