Wayside.at AR Experience

Augmented Reality Experience
2023
AR/VR

Complete Case Study

Read my full case study for detailed insights into the design process, technical implementation, and user research findings.

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Smartphone displaying AR experience with green point cloud background and digital distortions

Situation

Artist and stroke survivor Andrew Kastner developed an immersive AR app during his residency at Down to Earth. The app transforms park information into post-linguistic interactive AR experiences, connecting visitors with the park's history through sensory interactions.

The experience needed to feel ambient and integrated with the natural environment, allowing visitors to discover hidden layers of the landscape rather than feeling like they're "using an app."

Task

I designed the app's experiential framework while creating 20+ detailed 3D models. I also contributed to the technical pipeline, collaborating on point cloud conversion and Three.js development for seamless geometry morphing.

Action

Our team executed a comprehensive design and development process:

Design Approach:

  • Observed park behaviors and conducted collaborative sessions to refine the user journey
  • Created wireframes prioritizing minimal UI elements that appeared only when needed

Technical Implementation:

  • Built using Unity with ARKit/ARCore for cross-platform compatibility
  • Developed custom 3D models and location-based triggers
  • Created a content management system for easy updates

User Experience Design:

  • Conducted testing with park visitors to validate the proximity-based model
  • Implemented iconographic pointers for better user guidance and retention

Result

User testing showed visitors successfully following the ideogram-based map and engaging with each experience. The solution delivered high user retention and cross-platform AR compatibility.

Key Outcomes:

  • User Engagement: High retention and positive feedback
  • Technical Achievement: Cross-platform AR integration
  • Scalability: Adaptable framework for new locations
Group of young people engaged in outdoor learning session, showing the natural environment context for the AR experience
Hand-drawn sketches and notes in blue ink showing AR design concepts, accessibility considerations, and 3D modeling tasks
Series of hand-drawn mobile app wireframes showing different screen layouts and navigation patterns for the AR experience
Two smartphones displaying AR application interface with map overlay, pop-up window showing environmental context and location-based guidance

Key Takeaways

This project reinforced the importance of context in AR design. The most successful AR experiences enhance rather than replace real-world interactions. It also gave me some experience in dealing with natural ambient conditions when it comes to visibility.

Technologies & Tools

Unity, ARKit, Three.JS, 3D modeling, location-based services, CloudCompare, Gaussian Splatting, Point Clouds

Team & Collaboration

Worked with a multidisciplinary team to create a comprehensive AR experience balancing technical innovation with user experience excellence.